Monday, March 18, 2013

Just desserts

From a scathing new self-examination by the Republican National Committee:
We need to look at our methods of contact and test each — mail, phones, door-to-door, and digital efforts, and fundraising appeals — to determine what provides the best quality of contact and most likely conversion to actual votes.
Gee, if only there were an academic discipline devoted to researching the effectiveness of various forms of campaign activities. And if only prominent Republicans weren't devoted to mocking and defunding that discipline.

(via Andrew Scott Waugh)

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